UI (User Interface) and UX (User Experience) design are about creating digital experiences that are visually attractive, intuitive, and enjoyable for users. Good UI ensures your apps look appealing; great UX ensures users can achieve what they want easily and enjoyably. In fintech, an intuitive interface can mean faster onboarding for new customers or a seamless claims submission for insurance clients. Today’s users expect beautiful, functional, and responsive digital experiences—and strong UI/UX design helps you win and keep customers.