The financial services industry is changing with the rise of Generative AI. From improving customer service to automating operations, AI is transforming how financial institutions work.

This Point of View (PoV) looks at how BFSI firms can use Generative AI to boost efficiency, manage risks, and create new business opportunities. As AI helps with fraud detection, investment advice, and financial inclusion, firms need to balance innovation with compliance, ethics, and security.

Find out how Generative AI is shaping financial services and what organizations can do to keep up.