Conversational analytics enables users to ask plain-English questions and receive trusted answers—no SQL required. Pair a semantic layer (shared metrics and data definitions) with a natural-language interface that maps intent to governed queries. Guardrails matter: enforce row- and column-level security, restrict joins to certified datasets, and show citations so users can verify sources. Handle follow-ups with context memory—”by region,” “last quarter,” “top 10 customers”—and offer quick visualizations when they help. For accuracy, validate generated queries against schemas, run lightweight previews, and let users thumbs-up/down responses to improve quality over time. Alerts and scheduled digests push insights proactively, while plain-language explanations demystify metrics and filters. The result is faster decisions, higher adoption, and fewer ad-hoc dashboard requests.