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What is Data Analytics?

Data analytics is the science of turning raw data into actionable insights for better decisions. For example, a wealth management firm might analyze transaction patterns to recommend new investment products, while an insurer can use data analytics to spot fraudulent claims. Data analytics enables organizations to anticipate trends, personalize offers, and gain a competitive edge. With the right tools and strategies, your data becomes a strategic asset that can drive new revenue and improve customer experiences.
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