Skip to content Business Need
Driving product profitability with business intelligence.
Business Challenge
Our client struggled to create product differentiation in the highly competitive market, which slowed down its customer acquisition and saw a spike in inactive users. Additionally, cross-sell and up-sell strategies did not yield an attractive ROI. A deep-dive view of consumer insight was missing.
Business Solution
With its deep experience in the banking domain, NuSummit’s experts crafted an analytics solution with customer profiling and account segregation based on behavioral patterns as the building blocks. A Data Lake from disparate multiple banking systems was created, serving as the centralized repository to store all the structured and unstructured data. This helped create a visualization dashboard that gave a unified view of customer profiles and their key behavioral patterns and enabled the creation of data-driven cross-selling and up-selling strategies. We integrated our solution with the CRM to automate responses and streamline the entire customer journey experience.
Tech Stack
Backend Development:
- Node.js
Frontend Development:
- Angular
Data Processing and Analytics:
- Python
Data Visualization:
- Data-Driven Documents
Database Management System:
- PostgreSQL
Business Impact
- Increased product profit.
- Improved customer engagement through focused campaigns.
- Reduction in operational-costs.
- Unified customer view for performance monitoring.
- Clear visibility of cross-selling and up-selling.
